Journal
Welcome to Vandra Rugs at Milan Design Week 20 - 25 April
We’re delighted to welcome you to Milan Design Week, taking place 20–25 April at I Segni del Tempo in Brera, Milan (Via Marco Formentini 4, courtyard). Join us Monday to Friday between 10:00 and 19:00 to explore our latest work, and we warmly invite you to an inspiring presentation and cocktail on Wednesday at 16:00.
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Introducing Designer rug Britt - the Architecture of a Rug
”Britt carries the spirit of my grandmother, whose mid-century tailoring and refined materials embodied a quiet, timeless elegance.” - Maja Johansson Starander A Study in Structure, Material, and Quiet EleganceThere is a certain refinement that comes not from ornament, but from intention. With Designer rug Britt, Vandra Rugs introduces a woven composition where material and structure define the aesthetic — rather than colour.Crafted with linen in both warp and weft, Britt reveals a nuanced interplay of surfaces. Wool yarn forms the pattern, while the weaving structure itself creates two distinct tactile expressions that together shape a refined check design. The result is calm and cohesive — a harmonious palette born from construction, not contrast.Because the pattern emerges through structure, the rug offers a subtle architectural quality. Light and shadow move gently across its surface, emphasizing texture and depth. The woven expression feels grounded and authentic — a natural counterpoint to stone, wood, glass, and metal within contemporary interiors.The collection blends tradition with modern sensibility: rich in crafts-manship, anchored in material integrity, and visually enduring. Its textile character provides a foundational layer within a space — understated yet confident. Material Integrity. Artisan Craft.Since 2007, Vandra Rugs has operated its own weaving atelier in Ukraine, where skilled artisans combine local textile traditions with Swedish expertise. Each rug is handmade using the finest natural materials — cotton, wool felt, wool yarn, and linen — ensuring both durability and tactile depth.The atelier’s craftsmanship brings quiet complexity to every piece, offering designers a material solution that balances precision with warmth.About the DesignerA graduate of the Royal College of Art with a master’s degree in woven textiles, Maja Johansson Starander has been designing rugs and collections for global markets since 2013. Her work reflects a Scandinavian sensitivity enriched by international perspectives — merging cultural references with contemporary spatial needs to create tailored textile solutions.For specifications, samples, or trade inquiries, feel free to contact our representatives or our Stockholm office: Paris: Jules & Jim, Veronique Paravisini veronique.paravisini@julesetjim.fr London: Sinclair Till, Andrea Brougham vandra-rugs@sinclairtill.co.uk Milan: I Segni del Tempo, Francesca Macchia francesca@isegnideltempo.it New York: Michaud Studio, Jonathan Michaud jm@michaudstudio.comVandra RugsGrevgatan 32SE–114 53 Stockholm, Swedeninfo@vandra-rugs.comwww.vandra-rugs.com
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Discover Our New Collection during Stockholm Creative Edition, 3 - 6 February
Reimagining the Scandinavian weaving tradition through a contemporary lens on view along with Contem Furniture in an inspiring dialogue between texture, form and modern craftsmanship. Showroom open3 - 6 February, 10:00 - 17:00Vandra RugsGrevgatan 32114 53 Stockholm
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Join Us in Paris for a Design Talk at Paris Déco Home, 15 January
We are delighted to welcome you to an inspiring meeting of tradition and contemporary design in Paris. Returning to the heart of Saint-Germain, Vandra Rugs presents its new collection at the historic Hôtel de l’Industrie during @parisdecooff_home, 14–17 January, 09:30–19:30.
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From Walls to Furniture: The Evolution of Tapestry
Tapestry has a long tradition as decoration for walls and floors. When used to upholster furniture, it opens yet another perspective – where woven artistry extends into the furniture we gather around.
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Craftsmanship Made for Summer Homes
This time of year invites us to live slower and lighter. Our rugs bring warmth and elegance to cottages, beach houses, and quiet corners – grounding summer living with crafted details and timeless design.
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Introducing Onde by Droulers Architecture
Milan born sisters Virginie and Nathalie founded Doulers Architecture in 1999. The duo collaborate to create contemporary spaces with a sumptuous flair.
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Introducing Royal Snowflake by Lars Nilsson
Vandra Rugs proudly presents Royal Snowflake, a striking rug collection designed by Lars Nilsson. Inspired by the stone flooring of a 17th-century Italian palazzo, microscopic studies of porphyry, and the unique beauty of snowflakes, the collection merges tradition into a structured and elegant design.
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Meet Textile Visionary Jonathan Michaud
We are thrilled to introduce Jonathan Michaud, Vandra Rugs' talented New York-based representative. With a degree in textiles from RISD and working for top brands like Martha Stewart and Peter Marino, Jonathan has built a career specialising in weaving and high-end textiles for luxury interiors.
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